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Channel: The Toy Book» American Greetings Properties
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Care Bears Celebrate 30th Anniversary with New Show

The Care Bears return to television this summer in an all-new CG animated series Care Bears: Welcome to Care-a-Lot. The series, which will appear on The Hub, brings back old characters while...

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American Greetings, Alex’s Lemonade Stand Launch National Childhood Cancer...

American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation, and Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures...

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Bo, the Take Care Bear, Starts Work at UH Rainbow Babies & Children’s Hospital

Bo, the Take Care Bear, will leave Care-a-lot, the Care Bears’ magical world in the clouds, to be the Bear-in-Residence at University Hospitals Rainbow Babies & Children’s Hospital. He starts his...

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American Greetings Properties, Exim Brazil Renew Partnerships

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, and Exim Licensing Group, AGP’s international licensing agent for...

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American Greetings Kicks Off Banner Year for Care Bears with Fall Product...

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has announced a series of partnerships that will expand the reach of...

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The Care Bears Pair with Rody for Co-branding Campaign in Taiwan

The Care Bears are spreading the love in Taiwan as American Greetings Properties (AGP) and licensing agent Medialink partner with Entertainment Machine Operator for a limited edition crossover...

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Disguise Renews Agreements with Top Entertainment Properties and Brands

Jakks Pacific Inc. announced that its Halloween costume division, Disguise, has renewed and expanded agreements for multiple top entertainment properties to produce Halloween costumes and accessories...

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American Greetings Hires Karen Vermeulen, Revamps Internal Licensing,...

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution...

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COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

When it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy...

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Care Bears to Debut at Build-A-Bear Workshop Next Year

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that...

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The Care Bears Celebrate National #Share YourCare Day with Giveaway

September 9 is the inaugural National Care Bears #ShareYourCare Day, and to commemorate it, the Care Bears will be on location in the Bronx, N.Y., and teaming up with a local philanthropist to donate...

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American Greeting Properties Becomes American Greetings Entertainment

American Greetings Properties has changed its name to American Greetings Entertainment to better reflect the company’s focus on strategic expansion for its Care Bears brand and development of new...

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American Greetings, FATHOM Donate Care Bears-Themed Prosthetic Arm

American Greetings, in partnership with 3-D printing experts FATHOM and the nonprofit e-NABLE, have donated a prosthetic arm to four-year-old Isabella Ibarra. The soon-to-be kindergartner was born with...

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